Tuesday, August 30, 2011

Dancing Queens.

Lanvin ads always have a sense of life to them, much like the work Alber Elbaz does for the house itself. Last season, the campaign featured Iselin Steiro and Kinga Rajzak mid-catfight. The Fall campaign—shot by Steven Meisel—brings something more light, with Karen Elson and Raquel Zimmerman performing synchronized choreography. The result is as playful as the brightly colored and voluminous dresses pictured below. If the stills weren't enough, a campaign video has surfaced which shows the models (and male counterparts) dancing to Pitbull's "I Know You Want Me." The soundtrack choice brings me a smile for the simple fact that something mainstream won out over something indie. Any pretension is stripped once Pitbull's voice emerges. Quite simply, it's lighthearted fun that is undeniably refreshing. I hope you'll enjoy a couple stills and the video as much as I did. There's a lovely surprise at the end.

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Photobucket



Photos via Fashion Gone Rogue

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