Gareth Pugh

This season Gareth Pugh's collection, like his presentation, had a focus on the future and technology. Instead of having a typical runway show, the young designer collaborated with supermodel Kristin McMenamy, model Jonathan Baker, and filmmaker Ruth Hogben to create a short film for the collection. Kristin is a force of nature within the technological universe created for her, showing the beautiful movement to the clothes. The collection itself was fairly light for Pugh in terms of color, with only a few black pieces. Bionic-looking paneling, sharp lines, and mirrored fabrics met unexpectedly flowing shapes that came alive through film. The lookbook hardly holds a candle, but I selected a few looks that I particularly like that can be more easily seen than the sometimes kaleidoscopic film. Watch it and you will more readily understand the beauty created by the aforementioned artists.

Hanna Kern models.











Photos via style.com