Tuesday, September 21, 2010

Proenza Schouler

Jack McCollough and Lazaro Hernandez's latest collection is a bold reaction to the fifties-inspired, lady-like fashion that walked the runways for Fall. They experimented with what they called "codes of femininity," completely subverting them through various design techniques. The show began with a sense of muted, slightly disheveled, polish, but eventually gave way to neon and ended with the Proenza girl we all know and love. Tweed, chiffon, lace, and sequins were critical materials used to acknowledge the "codes" though the manner in which they were handled stripped them of their obvious implications. The "lace" for example, was an embroidered fabric, dipped in acid, dissolving the base and leaving only the embroidery. Additional treatments and the liberal use of audacious colors were other methods the designers employed to push the limit of feminine convention. From the heavy, crafty-looking jewelry to the final tank-dresses, I love it all. I'm especially pleased with the clever rejection of what is considered trendy. These boys always leave me refreshed, yet craving what is to come.


Daria Strokous
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Abbey Lee Kershaw
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Anja Rubik
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Kate Kosushkina
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Ginta Lapina
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Chloe Memisevic
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Joan Smalls
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Kasia Struss
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Diana Dondoe
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Jacquelyn Jablonski
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Shu Pei Qin
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Anabela Belikova
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Sigrid Agren
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Ginta Lapina
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Melissa Tammerijn
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Anja Rubik
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Abbey Lee Kershaw
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Caroline Brasch Nielsen
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Kirsi Pyrhonen
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Photos via NY Mag

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